Early life
Born in Beauvais, northern France, in 1927, Hubert James Taffin de Givenchy was the son of nobility on his father’s side and an artistic tradition on his mother’s. His father passed away when Hubert was 3 and he was raisedby his mother and maternal grandmother, who instilled in him a passion for creativity, fashion and fabrics - informed largely by his grandfather’s extensive collection of clothes from around the world. An obsession that grew from a young age,family legend has it that it was an aborted attempt aged 10to run away from home and meet his idol, Cristóbal Balenciaga, that convinced Givenchy's mother to abandon her wish for him to become a lawyer and allow him to pursue fashion.
Having outgrown his hometown, Givenchy left home for Paris aged 17 to take up an apprenticeship at the Jacques Fath couture house, while also studying at the École Nationale Supérieure des Beaux-Arts. Following a recommendation from an up-and-coming Christian Dior, in 1946 Hubert moved to Robert Piguet andworked for a brief stint at Lucien Lelong in 1947, before joining the house of legendary designer Elsa Schiaparelli, where he worked his way up to become artistic director of the Schiaparelli boutique on Place Vendôme.
Founding his own houseHubert founded his eponymous house in 1952, with his headquarters on Rue Alfred de Vigny in the 8th Arrondissem*nt of Paris. His first collection, a line of ‘separates’ characterised by architectural lines, elegant silhouettes and simple fabrics, was an instant hit and deemed by Vogue to be “one of the most newsworthy happenings this spring”. This stellar debut would set the tone for the house under Hubert’s four decade-long reign. Hubert chose friend and model Bettina Graziani to open the show, wearing a ruffled sleeve blouse that would come to be known as the Bettina, paired with his signature nipped waist skirt. A lifelong collaborator, Graziani served as Hubert’s first muse and, in her role as head of public relations, was instrumental to the founding of the Givenchy house. Just two years later Givenchy would make fashion history by becoming the first couturier to present aready-to-wear collection - representing a democratisation in the traditional fashion system that perfectly suited the needs of the burgeoning post-war middle classes. It was also around this time that Hubert finally met his friend and mentor Cristóbal Balenciaga. Idolised by the young designer, Balenciaga would inspire Hubert’s design philosophy and practice throughout his career, with Hubert tellingWWDin 2007, “Balenciaga was my religion. There’s Balenciaga, and the good Lord.” | Givenchy in his atelier on Avenue George V. Credit: James de Givenchy |
Accordingly, Hubert’s tenure at Givenchy would be defined by designs praised for their ‘extreme elegance’, with each new collection always one of the most highly anticipated each season. His iconic garments included the ‘sack dress’, an unprecedented design which did away with the tight waists and fitted designs favoured in the 1950s and ushered in a looser, more modern silhouette that became de rigeuer over the next decade.
Celebrity associations
It didn’t take long for the silver screen stars of the day to come knocking at Givenchy’s door and, just one year after opening his couture house, Givenchymet the woman who would become his most famous client: Audrey Hepburn. The pair met when Hepburn borrowed several looks from the house to wear in Sabrina. They immediately developed a fast friendship which would evolve into one of the most prolonged collaborations between an actress and a designer in fashion history - and provide a framework for celebrity endorsem*nts that remains to this day.
| Anne Gunning in Givenchy design from 1953. Credit: Kristine/Creative Commons | A Givenchy design on the cover of L'Officiel in 1956. Credit: Kristine/Creative Commons |
Givenchy went on to create many notable looks for Hepburn, with the actress commenting, "His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of personality.” These most famously included the little black dress worn by Hepburn as Holly Golightly inBreakfast at Tiffany’s, her 1954 Oscars gown and the dress Hepburn wore when she married Andrea Dotti in 1969. In 1957 Hepburn also became the face of Givenchy’s first fragrance, L’Interdit.
| However, Hepburn was not the only international star to see the genius in Givenchy’s designs. During his time at the helm of the house, Hubert was called on to create some of the most important looks in French fashion history. Jackie Kennedy, for example, chose a floral embroidered Givenchy couture gown for an official visit to Versailles while Grace Kelly opted for a pale green satin dress by the designer to pick up her Academy Award forThe Country Girlin 1955. Post-Hubert, the brand has remained a celebrity favourite with Naomi Campbell, Madonna, Courtney Love, Kim Kardashian and Meghan Markle all choosing the house to create high profile looks. Expanding the houseAfter nearly two decades specialising in womenswear, Givenchy debuted his first men’s ready-to-wear line, Givenchy Gentleman, in 1969. Following in the vein of his women’s collections, the line was elegant and classic with a touch of wit and, along with couture, children’s clothing, accessories and a vast beauty line, remains a mainstay of the house today. Having helmed the brand for 36 years, in 1988 Hubert sold the house of Givenchy to French fashion conglomerate LVMH on the condition he would remain its head designer for the following seven years. Passing on the reinsIn 1995, at age 68, Hubert de Givenchy stepped down from the day-to-day running of the house, telling friends shortly before he retired, “I’ve stopped making frocks, but not making discoveries.Life is like a book: one has to know when to turn the page. | Audrey Hepburn wearing a Givenchy gown in Sabrina. Credit: Laura Loveday |
The brand named his successor, irreverent British designer John Galliano, just an hour after Hubert showed his final haute couture collection in Paris. Although Givenhcy had no say in the choosing of his successor, and the pair had never met, Galliano’s appointment was hailed by the New York Times as “both an affirmation of the future of couture and a vote for unpredictable, whimsical creativity in fashion”.
However, the appointment didn’t stick and Galliano had left Givenchy to helm Dior by 1996. His replacement, Alexander McQueen, would go on to have a more successful tenure and be followed by a string of high profile designers including Julien MacDonald, Riccardo Tisci, Claire Waight Keller and, as of mid-2020, Matthew Williamson.
Hubert retired to his country estate in Le Jonchet, just outside of Paris, with his partner and fellow designer Philippe Venet and spent his latter years all but removed from the fashion world, emerging only to give the occasional interview or public talk. Hubert de Givenchy passed away peacefully aged 91 on 10 March 2018 in Paris.
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